Insurtech
How do we generate conversation about the tech-iest event in the insurance world?
The challenge
The Chamber had prepared a major event at the Costa Galana in Mar del Plata and needed the entire insurance ecosystem to talk about it. The goal: to amplify the conversation and promote participation from insurers, startups, and industry professionals.
Strategy
We wanted MeetDay to be told from the inside. We moved away from traditional communication for this type of event and decided to amplify the voices of those who make it possible: speakers, startups, and market leaders. The idea was to build communication validated by its protagonists, where each testimonial reinforced the magnitude of the event.
Modality and development
We defined a plan for each phase of the event (pre-event, during the event, and post-event) with validation stages and deadlines, involving the various actors who played a decisive role in generating high-value content. We performed intensive production work to reach the established objectives.
The team
The team consisted of a Project Manager, Graphic Designer, Audiovisual Designer, and a Filmmaker.
Before the event
We designed a series of social media assets that gave a voice to the protagonists and revived the energy of the previous edition. The goal: to build momentum, showcase the spirit of MeetDay, and preview what was to come.
During the event
We developed express recaps with the best moments of each day, edited in record time. The first, from Torreón del Monje, featured partners enjoying an epic seaside location while absorbing unique presentations. The second, from Costa Galana, captured the power of the talks, networking, and innovation.
After the event
At Intiva, we always go one step further. Once MeetDay concluded, we released a series of interviews with CEOs of leading insurance companies, agenda-setting speakers, and founders of industry startups. What did they talk about? About why MeetDay marks a turning point in the industry, and how everything we promised was fulfilled (and exceeded) by far.
Fernando Vallina
CEO | Federaciónn Patronal Seguros
Jerónimo Fresco
CEO | Galicia Seguros
Facundo Elizalde
Presidente | Camara Insurtech Argentina
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